This Privacy Policy outlines the type of information we collect, how we collect it, why we collect it, and how we store, use, share, and disclose the personal information of our site visitors. By using our website and/or our service, you agree to the terms and practices described in this policy. 

We are committed to protecting your privacy and the confidentiality of your personal information. Please read this Privacy Policy carefully to understand our practices regarding the collection, use, and storage of your information. 

1. Information Collection 

1.1. Personal Information. We may collect various types of personal information from our site visitors, including but not limited to: 

• Information provided voluntarily by visitors and users, such as name, email address, password, communication details, payment information, comments, feedback, product reviews, recommendations, and personal profiles. 
• Automatically collected information through monitoring tools, including the Internet Protocol (IP) address used to connect the computer to the Internet, login details, computer and connection information, purchase history, session information, page response times, length of visits, page interaction information, and browsing methods.

1.2. Usage Data. We also collect non-personally identifiable information about your interactions with our service. This information may include your IP address, browser type, device information, operating system, and other technical information. We collect this information through the use of cookies and similar technologies. 

2. Information Collection Process. We collect personal information through different processes, including but not limited to: 

• When visitors enter information on our website or provide it in any other way, such as filling out forms or making purchases. 
• When visitors interact with our website, including browsing pages, submitting queries, or engaging in activities that involve the provision of personal information. 
• When visitors subscribe to our newsletter or mailing list.

3. Purpose of Information Collection. We collect personal information for the following purposes: 

• To provide and operate our services effectively. 
• To offer ongoing customer assistance and technical support to our users. 
• To communicate with visitors and users, providing general or personalized service-related notices and promotional messages. 
• To generate aggregated statistical data and other non-personal information that helps us improve our services. 
• To comply with applicable laws and regulations.

4. Disclosure of Information. We store and use your personal information securely and in accordance with this Privacy Policy. Your data may be stored in secure servers, databases, and applications provided by our hosting platform. We may also share personal information with third-party services in the following cases: 

• When required by law or to comply with legal obligations. 
• When necessary to protect our rights, safety, or property, as well as the rights, safety, or property of our visitors, users, or the general public. 
• When using trusted third-party service providers to assist in operating our website and conducting our business, subject to their own privacy policies and practices.

We utilize the following third-party companies for specific purposes, and users are encouraged to review their respective privacy policies to ensure their comfort with the handling of their personal information. However, by continuing to use our service, users agree to the utilization of these third-party services:

• Microsoft (Cloud hosting) – Please refer to Microsoft’s privacy policy at https://privacy.microsoft.com/en-us/privacystatement
• SendGrid by Twilio (Automated email sending) – Please refer to SendGrid’s privacy policy at https://www.twilio.com/en-us/legal/privacy
• com (Payment and billing) – Please refer to Stripe’s privacy policy at https://stripe.com/en-ca/legal/privacy-center
• Auth0 (User authentication) – Please refer to Okta’s privacy policy at https://www.okta.com/privacy-policy

5. Communication with Site Visitors. We may contact you using the personal information you provide to: 

• Notify you about your account, resolve disputes, or troubleshoot any issues. 
• Collect fees or amounts owed. 
• Conduct surveys or questionnaires to gather your opinions. 
• Send updates about our company and its offerings. 
• Enforce our User Agreements, applicable laws, and agreements with you. We may contact you through various means, including email, telephone, text messages, and postal mail. You can opt out of receiving certain messages by following the instructions provided in the communication or by contacting us directly.

6. Cookies and Tracking Tools. We may use cookies and other tracking technologies on our website to enhance the user experience and gather information about visitors. These tracking tools help us understand how visitors interact with our site, personalize content, analyze trends, and tailor our marketing campaigns. Third-party services, such as Google Analytics, may also employ their own tracking technologies, subject to their respective privacy policies.  
   Please note that our Privacy Policy does not cover the practices of external services or third-party applications used on our website and platform. We recommend reviewing the privacy policies of such services to understand their data collection and storage practices. By continuing to use our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, storage, use, and disclosure of your personal information as described herein. 
   Please refer to the following links for useful information on how to access cookie settings in various browsers: 

• For Firefox: Cookie settings in Firefox
• For Internet Explorer: Cookie settings in Internet Explorer
• For Google Chrome: Cookie settings in Google Chrome
• For Safari (OS X): Cookie settings in Safari (OS X)
• For Safari (iOS): Cookie settings in Safari (iOS)
• For Android: Cookie settings in Android

We encourage you to review these resources to learn how to manage and control your cookie settings according to your preferences. Please note that these links are provided for informational purposes and may be subject to change by the respective browser or service provider. 

7. Security Measures. We take the security of your personal information seriously and implement reasonable measures to protect it against unauthorized access, disclosure, alteration, or destruction. Our platform, provides secure data storage, databases, and applications, protected by industry-standard security protocols and maintained behind firewalls. Additionally, any direct payment gateways used by our company adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standard), ensuring the secure handling of credit card information. While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security, and you acknowledge and assume any potential risks associated with the transmission and storage of your personal information.
8. Children’s Privacy. Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and become aware that your child has provided us with personal information without your consent, please contact us, and we will take steps to remove such information from our systems.
9. Retention of Information. We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
10. Your Rights. You have the right to access, update, and correct inaccuracies in your personal information. You may also request the deletion of your personal information, subject to applicable legal requirements. To exercise these rights or for any questions or concerns regarding this Privacy Policy, please contact us using the information provided at the end of this policy.
11. Changes to the Privacy Policy. We reserve the right to modify or update this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised version on our website. We encourage you to review this policy periodically to stay informed about our data practices. Your continued use of our website and service, after any modifications to this policy will signify your acceptance of the changes. 

12. Contact Information. If you have any questions, concerns, or requests regarding this Privacy Policy, the handling of your personal information, or if you wish to exercise your rights as a data subject, please contact us at admin@trustid.ca. We will make reasonable efforts to address your inquiries and resolve any concerns in a timely and appropriate manner.

Last updated: September 19, 2023